We combined forces with the top three urological cancer charities in the UK to produce this three month long hard hitting awareness campaign that focused on people affected by bladder cancer. From posters and banner messaging through to a shocking infographic and social media imagery, we produced an extensive range of awareness and campaign material in both digital and print media, alongside a responsive campaign website. From initial concept and messaging through to art directing and managing a weekend photoshoot with cancer patients from across the UK we concentrated on producing shocking visuals with key messaging to really get the key facts across.
"We loved working with the Blooberry team. The campaign they came up with fulfilled a really difficult brief, it had to grab the attention of the media about a subject which is hardly ever talked about. Blooberry stepped up to the plate and created a campaign which was extremely successful and gained us huge amounts of radio, TV, press and magazine coverage, including prime time slots on both the BBC and ITV. It also travelled virally through social media channels and gained much attention on an international level."