It was time for a massive reinvention for this national charity. We developed an overarching brand and suite of design features to move them forward and raise their profile in the charity sector, from a new vibrant colour palette to the design of hand drawn characters to soften the tone. The brand guidelines we developed give lots of room for creativity and exciting design. The brand was then developed into a responsive website complete with online shop. Finally, we tackled the everyday items the charity needed, from downloadable information leaflets, fundraising packs, social media images and exhibition panels to a range of promotional items including T-shirts.
“The Blooberry team have worked closely with us to create our brand, produce our awareness collateral and design and build our website – work that has completely revolutionised the charity. This close relationship is extremely important to us, as over the years the knowledge they’ve gained means they really understand the charity’s ethos and objectives. The team have also spent time with patients and carers which has given them a unique insight into the challenges they face and level of support we need. Their expertise, along with their constant support, has been integral in our growth to the well-recognised, international charity we are today. I can’t recommend them highly enough!"